ANCIENT FOREST FRIENDLY
To be Ancient Forest Friendly is what is sounds, that no trees of old forest were used in a paper or a package. This is a series of purchasing policies that help protect ancient and disappearing forests. The certification makes it clear that the fibers in the paper did not come from endangered forests, contain 100% fiber from recycled post consumer waste, and was not bleached with chlorine.
The seal on a product communicates to the values of companies. Trees take enormous amount of time, energy and resources to grow. Once a tree is cut down for paper, it is almost certainly never going to return again. This is a highly nonrenewable and unsustainable way to make something that we almost throw away immediately.