Helio Coffee uses solar panels on the store roof to power the store and their roasters. The owners invented their own solar machines through lots of iterations, failures and hard work. They are passionate about environmental issues and took upon themselves to created the first fair trade coffee line to be roasted by power harvested by the sun.
Because solar technology is still young, the coffee beans can only be roasted slowly on a low temperature. Helio needs to communicate the uniqueness of their coffee taste that is a consequence of their special roasting process.