Zero is an electric motorcycle company previously working as a government contractor supplying electric vehicles. They saw a niche market in a new generation of motorcycle owners. People who wanted to go fast and experience freedom without hurting the planet that those adventures were made possible. The challenge is to make the new electric motorcycle line extent the current gas motorcycle culture to include electric power as a means of experiencing the road.
Communicate the power and culture extended to electric motorcycles without losing the traditional image of independence you get in the road and dirt riding culture.
BROCHURE: Archival Paper
CARDS: Cotton paper from fashion industry waste